VIA PRINCIPLES
Finding Growth Through
Creativity, Collaboration and Compassion
a book by John R. Coleman
VIA PRINCIPLES helps people discover their true leadership potential by bringing to light the positive principles they hold within. Drawing on 30 years of leadership and management experience with companies ranging from global 100 giants to dynamic startups, author John Coleman illuminates how creativity, collaboration and compassion are the secrets to growth in our changing economy. Readers looking for greater meaning in their work will find practical advice, useful examples and discussion guides to help them discover new and richer growth.
Sotheby's
David Goodman, Head of Global Marketing and Digital Media
David Goodman, Head of Global Marketing and Digital Media
"John’s an engineer, artist, writer and entrepreneur with a mass of positive energy, which results in a great deal of insight and wisdom, and a fascinating read."
TD Ameritrade
Denise Karkos, CMO
Denise Karkos, CMO
"There’s no one brighter or more insightful than John about strategy, brands and leadership. His book VIA PRINCIPLES explores critical questions for today’s leaders. Enjoy his wisdom through his writing."
100% of the profits from the sale of this book will be donated to nonprofits that cultivate creativity, collaboration and compassion in our world, for example:
L.L.Bean
Steve Smith, CEO
Steve Smith, CEO
"There’s no one brighter or more insightful than John about strategy, brands and leadership. His book VIA PRINCIPLES explores critical questions for today’s leaders. Enjoy his wisdom through his writing."
Harvard Innovation Labs
Chris Colbert, Director
Chris Colbert, Director
"John Coleman’s VIA PRINCIPLES is a wonderfully crafted, 100% from the heart capture of what it takes to create an amazing culture, and from that an amazing company."
Samsung Telecommunications America
Todd Pendleton, CMO
Todd Pendleton, CMO
"To know where you want to go in business you first need to know who you are, why you exist, your purpose—and define your success. John Coleman understands this, and he understands the need for sound principles/values as the core foundation and driving force for business and life. One of the best minds I’ve ever worked with and a great read for every leader."
Unilever
Alberto Di Leo, Regional Vice President Ice Cream Europe
Alberto Di Leo, Regional Vice President Ice Cream Europe
"Seeing how this volatile world we live in unfolds, reading this book it is evident to me how the principles John embedded into VIA are becoming every day not just more relevant but also very much needed if we want to improve the way we live our lives."
Tesco
Ale Bellini, CCO
Ale Bellini, CCO
"The book is such a compelling read. Full of insights into how to lead a business through purpose, ‘simple’ human principles and relentless search for the new and never done before."
Welch’s
Brad Irwin, CEO
Brad Irwin, CEO
"The principles that John and VIA live by have helped Welch’s discover new growth opportunities over many years."
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About the Author
John Coleman is the Chairman of The VIA Agency, a marketing and advertising shop he founded in 1993 in Portland, Maine. Coleman holds a B.S. in mechanical engineering, an MBA and an honorary doctorate in fine arts from Maine College of Art. He sits on the board of trustees for the Skowhegan School of Painting & Sculpture and is a volunteer for the Preble Street Resource Center. Coleman enjoys fly-fishing, yoga and playing the guitar, and maintains an active studio practice exploring conceptual artwork. He and his wife, Linda, live in Maine, where they grew up and raised their three children.
